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Media Relations
We all recognize that the media industry wields the power to influence public opinions and perceptions. But many companies are not aware of how rapidly the traditional media industry is changing to include the blogging, especially effective when delivered by key influencers. Companies who continue to operate strictly in the old paradigm will eventually find their messaging ineffective.
At Baxter Group, our executives have decades of experience in working with reporters, editors at high-profile national publications, large daily newspapers, as well as local and regional publications. And, from broadcast television to blogging, we understand how to secure positive coverage for our clients. Our long term relationships with and understanding of all media outlets helps us to craft the right messages that best reach for target audiences. We have an unwavering focus on delivering high-profile, high-impact results for our clients.
Areas of Experience
- Local, regional and national media relations campaigns
- Media tours
- Industry analyst tours
- Marketing communications
- News conferences
- Press kits and news releases
- Media training
- Press events and conferences
- Bylined article placements
- White papers and case studies
- Media audits
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