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Editorial Services
Being able to accurately and succinctly convey key messages about your company or product, whether it be highly technical or very basic, is absolutely critical. Anyone who has waded through a press release full of incoherent industry jargon recognizes the importance and importance of delivering succinct communications. This is especially true for the media, who want to get to the nuts and bolts of the news, immediately. Understanding complex technology, purchasing behavior and industry trends and creating simple, creative and articulate editorial is a talent in which Baxter Group executives take great pride.
Areas of Experience
- Executive speeches and presentations
- Brochures and collateral material
- Web site content
- Guest editorials
- Newsletters
- Story development and placement
- Internal and external correspondence
- Feature and byline articles
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