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Product & Service Launch
Launches are a great way to gain high visibility and the perfect opportunity for companies to strategically differentiate themselves from the competition. They can be as straight-forward as a news announcement, product sampling and media pitching. Or, they can leverage additional elements designed to make a greater impact across specific target markets. This may include supplementing a basic program with a media tour to key outlets, giving executives the chance to meet one on one; a satellite media tour with a company spokesperson, the release of compelling data (scientific research or otherwise); industry forum, press event, or special "teaser" event designed to generate buzz.
Areas of Experience
- Strategic and creative marketing plans
- Media campaigns and tours
- Marketing materials and creative mailers
- Tradeshow support
- News releases and press kits
- Case studies
- Press conferences
- Special event planning and development
- Trade and consumer media monitoring and evaluation
- Blogging and alternative community outreach
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