Selected engagements across infrastructure, connectivity, and consumer markets.
Positioning a private 5G infrastructure provider entering the industrial market against incumbent wired infrastructure, and defining the category for buyers who had never purchased private wireless.
Client confidentialEstablishing why inference belongs at the edge for an edge AI platform, and where the client sat in a stack customers did not yet have a mental model for.
Client confidential
A comprehensive competitive analysis and perception audit to position in-building networking solutions against entrenched competitors.
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Positioning filtered water as an essential solution during national lead contamination concerns through expert-led media relations.
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Leveraging consumer survey data to generate massive national media coverage and drive sales during the critical holiday retail season.
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Educating the market on cocoa content to successfully launch a high-end baking line in a highly competitive consumer landscape.
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