A Knowledge Driven Approach
Baxter Group believes in being knowledge-driven, not assumption-driven. We believe that real information — not guesswork or the acceptance of statements on face value — spurs real strategic thinking and positioning. In turn, knowledge sets the foundation for developing creative and aggressive communications platforms, which help drive exceptional results.
We embrace primary and secondary research as a means to learn all we can about our clients, their marketplace and key audiences. We believe in testing the marketplace — buyers, influencers, channel partners — for attitudes, willingness to believe and buy, and acceptance of our client's positioning and messages. We research Wall Street's views and predictions on industries and sectors.
In short, we understand the importance of obtaining feedback from the world outside a client's door and in analyzing what we have learned to help our clients make strategic business decisions.
Baxter Group Advantages
Baxter Group prides itself on delivering the advantages of a full service boutique firm, including hands-on executive involvement through all phases of program planning and execution, while also offering the same broad communications capabilities as multi-national public relations firms. Although many public relations firms lead their clients to believe in the advantages of scale as it relates to public relations, the stark reality of off-the-shelf programs is that they fail to deliver measurable results. This is further compounded in many large agencies by the relative inexperience of the associates actually working on the account on a daily basis.
Baxter Group has a markedly different approach to client service.
Baxter Group executives lead and guide every step of the public relations process to ensure that in-depth research is conducted and the correct positioning, strategy and creative programs are developed to generate high-impact results. We also ensure that the actual outreach to key audiences — the buying marketplace, media, analysts, partners, and shareholders — is performed at the highest professional caliber.
We offer our clients several clear advantages:
- Speed to market for new products, services, campaigns
- Flexibility of approach; ability to quickly assess and switch tactics
- Responsiveness to client requirements
- Accuracy of message, via a knowledge-driven approach
- Focus on select industries to leverage knowledge base
- Creation of mind and market-share through highly effective campaigns
- Demonstrable return on investment
With our senior, seasoned people, our clients get premium service. Baxter Group employees are located in San Francisco, New York, and Washington DC. For our clients who require international support, Baxter Group offers a unique advantage unrivaled amongst our competitors, and has an ongoing partnership with one of the country's largest public relations agencies. With access to resources in their offices in New York, Chicago, Los Angeles, San Francisco, Washington DC, Beijing, Guangzhou, Hong Kong, Shanghai, Singapore, Sydney, London, Paris, Tel Aviv, this partnership enables Baxter Group clients access to an international base of resources for specific projects that demand global execution.