Table of Contents
Holocom in the Marketplace
Street Opinions of Sector and Competitors
Trends in Edge Networking
and Analyst Perception Audit
Holocom Networks - Market
Assessment and Positioning Recommendations
Holocom Networks retained Baxter Group Public Relations to undertake
an in-depth research project to help the company refine and finalize
its positioning and messaging. The findings of this comprehensive
report were used to develop new hooks and story angles around
corporate products and services, marketplace, channels, including
convergence, connectivity, IT and facilities needs, etc.
To begin, Baxter Group gathered anecdotal case studies and
testimonials from Holocom customers and partners for Workplace and
Building Gateway, to be used also for Web site and other collateral.
We also conducted a series of interviews with key media and industry
analysts, as well as interviews among the executive team. Included
in the report was an analysis of Wall Street opinions of the sector
as well as a detailed overview of the competitive landscape.
Baxter Group developed a final recommendation to develop a
comprehensive PR strategy for the company that included two major
news platforms designed to provide a way for Holocom to make and
stay in the news by owning intellectual capital around key issues.
Non-proprietary excerpts from the analysis are provided here.