Holocom Networks - Market Assessment and Positioning Recommendations

 

 

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 Table of Contents

 Holocom in the Marketplace

  Wall Street Opinions of Sector and Competitors

 Trends in Edge Networking

 SME Networking Needs

 Media and Analyst Perception Audit

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Holocom Networks - Market Assessment and Positioning Recommendations

Holocom Networks retained Baxter Group Public Relations to undertake an in-depth research project to help the company refine and finalize its positioning and messaging. The findings of this comprehensive report were used to develop new hooks and story angles around corporate products and services, marketplace, channels, including convergence, connectivity, IT and facilities needs, etc.

To begin, Baxter Group gathered anecdotal case studies and testimonials from Holocom customers and partners for Workplace and Building Gateway, to be used also for Web site and other collateral. We also conducted a series of interviews with key media and industry analysts, as well as interviews among the executive team. Included in the report was an analysis of Wall Street opinions of the sector as well as a detailed overview of the competitive landscape.

Baxter Group developed a final recommendation to develop a comprehensive PR strategy for the company that included two major news platforms designed to provide a way for Holocom to make and stay in the news by owning intellectual capital around key issues.

Non-proprietary excerpts from the analysis are provided here.

 

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2006, Baxter Group LLC